More to the point, Sex Toy Reviewers.
From this article, the FTC in the US is looking at tightening the rules around advertising online.
Here is an excerpt:
Thinking about letting a big-name blogger test-drive your new hybrid in the hope he’ll post a glowing review about it, or maybe sending some beverage products to an influencer, hoping she’ll spread the word?
You might have to think twice, if the Federal Trade Commission follows through with its proposed plan to start regulating viral marketing and blogs.
So for those sex bloggers who do paid reviews for toys and all other enjoyable equipment, may need to take special care about what they are doing. They may even find this kind of advertising dries up a bit as the pressure from the FTC comes to bear.
I believe that there is enough easily found content to form an opinion on the net that “let the buyer beware” be all that is required, (and the internet makes it easier to comparison shop that hoofing it around on foot) so these kinds of things are not necessary.
The FTC say that it is to update laws to take in new technologies that were not around when it was written 30 years ago. I agree, but it also means that the laws need to be relative to the medium they are trying to regulate.
Hopefully a happy medium can be found (Astroglide anyone:)